Best marketer of the year: Hyundai!

Ad Age has given all of us readers the opportunity to pick the marketer of the year.  My vote is for Hyundai.

The editors have done all of the hard work, sifting through all of the candidates and making a strong case for the finalists. The five finalists they are presenting are Amazon, Hyundai, Lego, McDonald’s and Walmart.

The two who really stand out are McDonald’s and Hyundai.

McDonald’s has been a perennial top marketer since their turn-around in 2004.  They won the marketer of the year award back then and continue keep up their momentum.  They just keep getting better and better at it.  Some people say that McDonald’s is doing well because of the bad economy.  Yes and no is my response.  Yes the economy makes people more interested in a lower cost alternative.  But no because McDonald’s is up far more than Burger King or other competitors.

So why don’t I vote for McDonald’s a marketer of the year?  Mostly because they’ve already been there.  It’s time for another Cinderella story to be given the prize.

My vote goes to Hyundai because they have an incredible story of moving the brand from a “me-too” car from Korea to a “me first” car for everyone concerned about the economy and the environment.  Hyundai is top of the charts in product quality and now the audacious buyer’s assurance marketing campaign has caught everyone’s attention.  They had a great story to tell and they had a great way to sell their story.

As they say in South Philly, “vote early and vote often”!

AdAge nominations

AdAge nominations

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