Is branding like the emperor with no clothes?

Published October 9, 2009 Uncategorized Leave a Comment
Tags: advertising, Brand expert, brand positioning, CMO priorities, co-creation, market research, metaphors, Michael Thibodeau, narrative branding, reinvent marketing, The Association of National Advertisers

Is branding like the emperor with no clothes?

Michael Thibodeau and I wrote an article about that a few months ago for the Association of National Advertisers (ANA). In case you missed the piece in their online magazine, I’m posting it here.

ANA_TheAdvertiserMagazine_May2009

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