Are global brands just a myth?

The answer to this question will be provided by Nigel Hollis, author The Global Brand, along with Dr. Joseph Plummer of Columbia (and former chief strategy officer of the ARF) and Trena Blair of American Express.

When?  Next Tuesday, June 16th, at 6 pm.  

 

Global Branding Event

Global Branding Event

I’ll be moderating the panel, so I’ll be depending on all of you to bring your questions!

See you then.

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