Will tweet for food…

In case you missed it, Pizza Hut has announced a nationwide search for a Twitter summer intern.

Wonderful move to get PR for a summer internship. And it sounds like a very cool job.

On the other hand, it worries me a bit that Pizza Hut is relying on an intern — with all due respect to the intern — for something as important as being a public spokesperson for the brand. Twitter is still a nascent medium, perhaps nothing more than a short term fad.  But for the short term it is having an influence over other conversations.

This might also be the beginning of a new trend.  Out of work actors might begin tweeting for their favorite restaurants instead of waiting on tables.  A whole barter system of tweets for sweets could grow up.  I am thinking of getting my cat to do some tweets for me but she’s rather curl up on my freshly laundered clothes and fall asleep.

Beneath all of this is the larger question of how do companies adapt to and adopt changes in media without wasting money and without losing opportunities.   Trial and error may have a lot to teach us as we grope our way forward into the brand new world of multiplatform media with odd-ball names.