One of the wonderful things about Philip Kotler is that he never gets stuck in the past. His openness to new ideas and new ways of thinking about marketing are remarkable. Most of us learn one way in our 20s and stick to it for the rest of our lives. Not Phil. His curiosity about the world is undiminished.
Evidence of this is in his new book — co-written with John Caslione. I love the title of this book. “Chaotics”
Cover of Kotler/Caslione's new book
The book is being published in the next couple of weeks. Very timely, given the current flat-tire economy. It’s a book that everyone senior manager should read through.
It doesn’t have the answers to all of the problems companies are facing. Instead it gives a thoughtful framework for getting to the answers that are right for your company.
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