What are Extreme Sheep?

Sometimes a company does something so very cool with their technology that you just have to sit back and say, “Wow, that was cool.  Can I see it again?”

The Diet Coke and Mentos Experiment was one of those. Except it wasn’t done by Coca-Cola or Mentos.  

This time it’s done by Samsung.  And it’s all about Extreme Sheep.  If you haven’t seen the video yet, you should.  And if you’ve seen it once, it’s worth seeing a second time.

What does any of this have to do with branding?  These storylines contribute to the larger narrative of the brands.  That narrative is literally co-created by people who love sticking Mentos into Diet Coke bottles.  And when people see the Extreme Sheep video they are seeing a whole new side of Samsung that adds richer dimensions to the brand.  

Besides, it’s a cool video.

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