24 Brands Mantras, 18 Brand Astras and 9 Brand Shaastras

Ever since my cousin Dr. Joseph Parent wrote the best selling book Zen Golf, I have been fascinated by people who combine the most Western of subjects with the most Eastern of concepts. 

I am always on the lookout for Brand Gurus — the people who are visibly proselytizing on behalf of brands.  The more original, the more thought provoking, the better.

So imagine my delight when I happened to have come across a Brand Guru from India by the name of  Jagdeep Kapoor.  He heads up Samsika, a brand consulting company located in India.

Guru Kapoor is fond of alphanumerics, those combinations of mystical numbers and words that conjure up a world-view unlike any other.  The title of this post, 24 Brand Mantras, 18 Brand Astras and 9 Brand Shaastras is the name of his trilogy of books on branding.  

He has published more than 9 books to date.

Some other key numbers from his website:

Jagdeep Kapoor has conducted over 505 training programs…

…has written over 1143 articles on Brand Marketing and Sales.

…trained over 7,447 MBA students…

and 13,383 Indian managers.

… a Rotarian, Chairman of the Consumer Affairs Committee, Bombay Chamber of Commerce & Industry and student selection panel member of Jamnalal Bajaj Institute of Management Studies, Bombay, as well as Indian Institute of Management, Calcutta. 

Now that is what I call a Brand Guru!  Those of us in the West who are self-styled brand experts have much to learn from Jagdeep Kapoor.

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