Not necessarily the author’s opinion

There is a frequent disclaimer on websites, blogs and in magazines that the opinions expressed do not necessarily reflect the opinion of the publisher, the advertiser or others. 

An extreme example of this phenomena is the former NBA star, Charles Barkley.  When told about the contents of his just published autobiography, “Outrageous” he threatened to sue himself for libel.  

For the record, all of the opinions about branding stated within this blog are the official opinions of the author.  

And this author will stand by these opinions, steadfast under any and all circumstances.  

Unless, of course, there is good reason to reconsider.