The new new Pepsi logo?

There are some wonderful books that take a “what if” look at the world.  You know the kind of book, it imagines what if this happened instead of that?How would it change everything that came afterwards?  A good example is Philip Roth’s recent novel “The Plot Against American” in which he imagines that Charles Lindberg became President when WWII broke out.

In that spirit, I would like to share this story.

In the past few months the redesign of the Pepsi logo has been omnipresent.   At the same time there have been many  news stories in which people said that the new Pepsi logo is a rip-off of Obama’s logo.  Pepsi has adamantly denied it.  Peter Arnell, who’s company did the redesign, has adamantly denied it.

In musing on one of these articles, Michael Thibodeau — co-founder of Verse Group — imagined a “what if” scenario.  What if McCain won the Presidency?  What would the redesign of the Pepsi logo look in that alternative universe?  AdAge thought it was alternative enough to post it on their website.  Or you can just click on the picture below to make it larger .

Pepsi in a McCain world

Pepsi in a McCain world

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