What are CMO priorities for 2009?

We wanted to know how CMOs would arrange their priorities for 2009.  So we analyzed some new proprietary data from a new survey we conducted among CMOs and other senior marketers about their priorities for 2009.  The study was done in partnership with Jupiter Research (which is Forrester as of January 1st).

Two themes came through clearly — the need for greater accountability and the challenges of managing brands across all of the new forms of media.  

Here are the top 5 priorities of marketing decision makers for 2008

#1  Achieving measurable ROI on my marketing efforts

#2 Developing marketing programs that integrate online and traditional media

#3 Translating the brand experience across different touchpoints

#4 Cutting marketing budgets without cutting performance

#5 Optimizing our portfolio of brands

The Jupiter Research data is available here.  jupiter-cmo-priorities-for-2009

You can read more about the study by downloading it from our website, http://www.versegroup.com

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