Ezra Kucharz, President of Local Digital Media at CBS will be telling us about the future of localize media and what it means for marketers, what it means for agencies, what it means for mobile phones, what it means for all of us as people.
What is Hyperlocal Media?
Well…it’s like the front stoop on the brownstone where everyone on the block is sharing news about each other.
It’s like standing in front of Crumbs Cupcakes with a sandwich board inviting people in for free cupcakes.
It’s like putting up a sign on your front lawn (assuming you aren’t living in Manhattan) for the bake sale that is going to cover the local school’s budget gap.
It’s like a neighborhood newspaper, if you can imagine such a thing….
You can ask Ezra what hyper local media means to CBS and to marketers. He’s going to be on the panel at the next NYAMA event.
When: Wednesday, June 15th from 6 to 8 pm
Where: At space provided by TAI Group, 150 West 30th Street, 14th floor
Sign-up: online at nyama.org. Or at the door.
Who else will be there?
Sean Finnegan, CEO of IPG’s hyperlocal media buying unit, Geomentum. Geo..whatum? Geomentum, named Agency of the Year by MEDIA.
MEDIA‘s Agency of the Year 2010: Hyper-Local: Geomentum by Joe Mandese, Saturday, January 1, 2011, 12:00 AM
Thinking global, but acting hyper-localAt a time when most of Madison Avenue seems focused on a distant, almost astronomical view of the media universe, Interpublic’s Geomentum unit has flipped the marketing telescope 180-degrees, turning it, in effect, into an electron microscope. Hold on to that metaphor for a moment, if you will, because it will help explain why MEDIA has named Geomentum one of its agencies of the year for 2010. If the past century of marketing science has been the advertising industry’s equivalent of astrophysics (you know, “think global”), then Geomentum is all about quantum mechanics (“act local”). Actually, it’s about hyper local – bringing marketing analytics, media planning, strategy, execution and results down to the most micro level of all: proximity. And for marketers who depend on driving consumers to places, especially retailers, which may be the most important perspective of all.
The irony is that it has been hiring rocket scientists to do that. Well, at least one ex-NASA scientist has been among the Ph.D.s hired by Geomentum to develop analytic tools and modeling systems capable of understanding and predicting how the confluence of location and media influence consumer behavior
Rounding out the round-table is Chris Tolles, the CEO of TOPIX.COM. His company has been backed by major newspaper companies — Gannett, McClatchy and The Tribune Company. Chris is flying in from San Francisco to speak to the NYAMA — and you!