Put some creativity into your marketing – or – Improving by Improv

Marketing managers of the world, exercise your creativity!

Here’s a perfect opportunity to add some creativity to your marketing thinking.  The improv group, Chicago City Limits, will be hosting a creativity in marketing event for the NYAMA on May 19th.  [Learn more here]

No, you don’t have to go to Chicago.  Chicago City Limits is actually located in New York’s theater district.  It promises to be good fun and a good way to rethink marketing.  The event is going to be held in their theater.  We’ll be going through mind stretching exercises led by members of Chicago City Limits.

Why Chicago City Limits?  In addition to being a training ground for some very talented actors, writers, CCL runs creativity training sessions for many major corporations.  They know their business…and ours, too.

Here’s what some of their corporate clients have said:

Praise for Chicago City Limits corporate programs

Creativity is all about perspective.  Creativity gives you a way to look at the world in a different way.  Because when you look at the world in a different way, you can come up with new ideas and new answers to old problems.

Perfect example:  for decades people had been twisting apart their oreos, throwing way the part with only cookie and then putting together the two cookie/creme sides.  How did Nabisco respond?  They introduced the Double Stuf Oreo.

So now, I twist apart my double stufs, put two together and…hey…Nabisco, how about a Quad Stuf Oreo?

Double The Stuf, Double The Funn

0 Responses to “Put some creativity into your marketing – or – Improving by Improv”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 25 other followers


Follow

Get every new post delivered to your Inbox.

Join 25 other followers