Sure, the sidewalks of New York City have a reputation for being dirty hard places. Mean Streets, as Martin Scorsese titled them. But they do have a lighter side. As the song goes, “we can trip the light fantastic on the sidewalks of New York.”
If you are thinking global and acting local, then street-level marketing is the place to be. Feet on the street are hyperlocal. These entrepreneurs are reinventing the street vendor, creating a new category of post-modernist, post-graduate art installations masquerading as high concept food trucks.
To show the sweeter side of NYC, I’ve compiled a few photos of this new breed of food vendors you’ll encounter clogging up the city streets and crowding the walkways.
Not quite what people usually mean by a sidewalk cafe…